Terms of service

These terms apply when you use visibli.co.uk and the Visibli tools (the “Service”). The Service is provided by Visibli Ltd, a company registered in England & Wales (company no. 17521385), registered office 66 Paul Street, London, EC2A 4NA. By using the Service you agree to these terms.

Automation and consultancy projects are covered by a separate written agreement or proposal. If that agreement conflicts with these terms, the agreement wins.

Your account

• You must give accurate details and keep your sign-in secure. You’re responsible for activity on your account.
• The Service is for business use. If you use it on behalf of a business, you confirm you have authority to accept these terms for that business.

Acceptable use

You agree not to:

• use the Service to break the law or infringe anyone else’s rights;
• try to overload, disrupt or gain unauthorised access to the Service or other systems;
• use the Service to target websites in a way that would harm them, or scrape the Service at scale;
• resell or copy the Service without our written permission.

We may suspend or close accounts that break these rules.

Audits and AI-generated content

Audits, scores, AI visibility results and suggested copy are produced automatically, partly by AI models. They are guidance, not guarantees. AI assistants change how they answer frequently, and we can’t promise any particular ranking, mention, traffic or business result. Please review suggested changes before publishing them on your website.

Paid plans and billing

Plans and prices

Our current plans, prices and what each includes are shown on our pricing page and again at checkout before you pay. Prices are in pounds sterling. Visibli Ltdis not currently registered for VAT, so no VAT is added; if that changes, we’ll tell you before it affects what you pay.

Payment

• Payments are taken by our payment provider, Stripe. We don’t see or store your full card details.
• You pay in advance for each billing period, either monthly or yearly, starting on the day you subscribe.
• Receipts and invoices are emailed to you and are available from Manage billing in your dashboard.

Automatic renewal

Your subscription renews automatically at the end of each billing period, and we’ll charge the card on file for the next period, until you cancel. Monthly plans renew every month; yearly plans renew every year.

Changing plan

You can switch between plans or billing periods from Manage billing. If you upgrade, the new plan starts straight away and you’ll pay a pro-rated difference for the rest of the current period. If you downgrade, any unused amount is credited against your future payments. A new plan starts a fresh monthly allowance of AI checks.

Cancelling

• You can cancel at any time from Manage billing in your dashboard, or by emailing info@visibli.co.uk.
• When you cancel, your plan stays active until the end of the period you’ve already paid for, then your account moves to the free plan. You won’t be charged again.
• Your saved reports remain available on the free plan, but paid features such as AI visibility checks, competitor insights and generated fix copy stop when the paid period ends.

Refunds

Because you can cancel at any time and keep access until the end of your paid period, we don’t give refunds or credits for partial periods, unused features or unused AI checks. This doesn’t affect any rights you have by law. If something has gone wrong, for example you were charged twice or the Service didn’t work as described, email us and we’ll put it right.

Failed payments

If a renewal payment fails, Stripe will retry it and email you so you can update your card. If payment still can’t be taken, we may pause paid features or move your account to the free plan until it’s resolved.

Price changes

We may change our prices. We’ll email you at least 30 days before a new price applies to your subscription, and it will only take effect from your next renewal after that notice. If you don’t want to continue at the new price, you can cancel before it applies.

Your content and ours

• You keep ownership of the content you submit and the reports and drafts generated for you. You can use them however you like.
• We own the Service itself, including its software, design and branding.
• You give us permission to process your content as needed to provide the Service, as described in our privacy policy.

Availability and changes

We aim to keep the Service running reliably but don’t guarantee it will always be available or error-free. We may change or discontinue features. If we make a change that significantly affects a paid plan, we’ll give you reasonable notice.

Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can’t be limited by law. Otherwise, we aren’t liable for loss of profits, revenue, business or data, or for indirect losses. Our total liability to you in any 12-month period is limited to the greater of the amount you paid us in that period and £100.

Ending the agreement

You can stop using the Service and close your account at any time. We may end these terms or suspend your access if you seriously or repeatedly break them.

Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Contact

Questions about these terms? Email info@visibli.co.uk.